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Lesson Objective
To understand the importance of branding in business.

Key Understanding
Brands can influence buying decisions.

Origins of World's Greatest Brand Names

http://www.symbianize.com/showthread.php?t=11841

How did the brand name McDonalds come about?

http://famousbrandnames.blogspot.com/2007/02/mcdonalds.html

How did the brand name Microsoft comes about?

http://en.wikipedia.org/wiki/History_of_Microsoft

How the brand name Apple Computers was born?

http://hubpages.com/hub/Why-Apple-is-Apple-History-of-the-brand-name